Dear All
I just heard the sad news of the death of Steve Jobs. What an absolute visionary he was, his philosophy to dream big changed the way nearly every one of us communicates.
I remember being convinced to cross over from my old phone (which will remain dignified and unnamed) to an iPhone. To me at the time all I needed was a phone that worked and enabled me to get online...how wrong I was. I spend more time on my iPhone playing around, creating and learning that I have on any phone I have ever owned. The iPhone has changed the way I communicate in the fashion industry. As a creative person I love using technology which is extremely visual and tactile, which is exciting and engaging. And yes, the iPhone offers all of that to me.... not to mention the apps! I keep high resolution images of my upcoming collection on my phone which I can flick through when I meet a person of interest, we can bump phones and share contacts, I have never found sharing, saving and editing software so easy and so portable.
I am able to sort my contacts by events, use apps which remind me what I wore where and because of my busy schedule find the ease with which I can save important dates in my diary with the relevant multimedia attachments perfect. Every fashionista I know has an iPhone except for a small number, you kind of feel part of the in-crowd by phone carrying alone ;-) I have also got into the habit of saving pictures with each contact so that I do not lose sight of who does what!
In the fashion industry you meet so many people at one event, it's hard to rely on making notes on the business cards...here is my entry for stylist Anne Look!











